I'm Sonja Thorsvik, an entrepreneur, impact maker and purveyor of fabulous lives.
Enneagram 8, seeer of possibilities and always dedicated to Helping you expand your brand
Ciao!
Born and raised in Maryland, USA. Currently creating from wherever the wind took me.
I run a successful, remote-based, media firm serving consumers across the globe. For me, I define success by helping others, traveling when I fancy, and feeling vibrant in my own skin.
I took that awkward teenage 'it's just a phase' portion of life and turned it into a thriving career that I absolutely love. Location independent for 11 years and counting...
Welcome.
I TRUST IN:
Straight talk, moving your body, discovering your own superpower, consistency, short emails, laughter as medicine, and defining success then going after it.
I'm NOT ABOUT:
Passive aggressive behavior, grey areas, indecisiveness, discrimination, and supposed gender role duties. Oh, and I don't eat garlic.
YOU CAN FIND ME:
Traveling, dancing, writing on my whiteboard, collaborating with brands, cooking and perusing wine shops for my next favorite Bordeaux.
daily rituals
Morning power walk, stretch, making french press coffee, keep my sensitive skin calm and clean, practice gratitude, dreaming up new programs & inventions.
watching:
DRINKING:
READING:
CRAVING:
marvel movies on netflix
dark red wine
building a storybrand
more passport stamps
Currently
listening:
how i built this podcast
Why Name The Business Monkey Fist Co.?
My Norwegian Grandfather, renowned across oceans, for making Monkey Fist knots (that thing I'm smooching in the photo), always made sure I had one with me.
A family tradition to tie them on everything from key rings, to backpacks, to luggage. They were the inspiration for it all.
As this company evolves, so does its content, branding, and inspiration. But the mission remains the same: loyalty + dedication to those in the Monkey Fist family.
VIEW PORTFOLIO
My Favorite Things
Getting lost! I also like to walk everyday.
my happy place!
Exploring and making an event out of any situation.
Taking time out to pause and reflect.
This That
coffee
MAC
EARLY BIRD
Digital Notes
instagram
sugar
piLATES
or
TEA
PC
night owl
whiteboard
tiktok
salt
cross fit
Where I stand on the super important stuff...
The idea of Monkey Fist Co. was born in a basement one night while searching for yet, 'another job' in Maryland. I knew I had the skills but knew zero about business & entrepreneurship. Too determined to care! Learned how to build websites, SEO, and network. Got clients in the door and started traveling the globe for work.
2012
Launches the Monkey Fist Co. Facebook page. Marketed for construction companies, sail makers, holistic shops, and doubled prices. Sonja turns 30.
2013
Monkey Fist Co. hires first interns and starts expanding the brand. Designs an Instagram class (built by post-it notes). Creates first 'freebie' download to begin email marketing funnels (photo below).
2015
2015
2014
Markets for more industries including real estate, shipping and fitness. Launches the "Healthy Techie" campaign to encourage stretch breaks and brain food options for techies. Begins writing press releases for companies to get in to magazines and online publications.
"The Only Time You should look back is to see how far you've come"
Moves operations to Bali for a few months at the height of the co-working revolution. Signs on 4 new international clients. Spends rest of year between France and USA mastering the art of Networking. Updates branding colors.
2016
humble beginnings!
happily making it all happen!
A glitch in the matrix, company loses all work and and has to rebrand. Changes over everything and learns new website platform. Starts marketing on a hush hush marketing project with the inventor of Google Maps.
2017
Contracted to do a in-person event show & marketing - wins my client the 'Best In Show Award'. Goes on to win a 'Best Marketing Agency' award from the state. Starts creating more video.
2018
Signs on 2 major clients: one is Americas Favorite Boat Brand, the other owned by a former producer at Summit Entertainment. Do more in-person shows, joins a Mastermind club, ups the game by hiring out a helicopter for photoshoots to make the magic happen...
2019
By beginning of year, COVID-19 has taken more than half of Monkey Fist Co.'s business away. Taking my passion for entrepreneurship and truly focusing on how to serve more people through digital marketing - I formulate a new plan. Good news: Longest client is still with us - 8 years later...
2020
Monkey Fist Co. gracefully ads digital products and corporate group coaching. Isn't it fun! Spends months in The Bahamas and then South Africa. Finishes the year writing up a new proposal to break into the Travel & Hospitality industry while on a layover Germany. Eats a pretzel to celebrate.
2021
just keep going
what a decade, eh?
2022
Monkey Fist Co. Celebrates 10 Years! I'm so proud! Adds Brand Collaborations to list of services for ways to Expand Your Brand. Works remotely from the West Indies. Number of countries traveled to now: 49, Number of Clients to date: 47. Let's see if we can even those numbers out by the end of this year shall we. Game On!
Back To You
Really, A Great Brand Is Built On A Foundation Of Massive Action, Consistency, The Guts To Shave Your Head For Some Fresh Perspective (True Story—Email Me About It), And A Nice Balance Of Boldness And Structure.
The Thing That Lights Me Up The Most, Though?
Watching People Just Like You Succeed.
